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MANZONI COMMERCIAL

The logotype of “MANZONI” is born from the need to tell the origin of an Italian high quality coffee.

Nothing is left to chance, the choice of the name was a logical consequence of the union of the values that it want to express: Italian character of the product, in addition to a name known as “Italian”, it is also a sound that phonetically immediately brings to Latin language par excellence.

Furthermore the roasting installation is located near the famous Como lake and It immediately inspired in our imagination the most romantic vision and known of the place in question, by requiring our mind to bring the place of origin to the product itself.

The name “MANZONI” was therefore a choice dictated by the typically Italian romanticism and the instant recall that elicits in the consumer. 

The graphic studio, had to tell at the same time an Italian and traditional history.

The mark (eagles) is a modern reinterpretation of the heraldic coat of arms of the Manzoni family that uses the symbolism attached to it as a respect incarnation, elegance and at the same time justice.

The graphic studio, had to tell at the same time an Italian and traditional history.

The LOGO font is classic and easily understandable, while the font chosen for the payoff is more elaborate and helps the logo to sustain itself giving an added sense of elegance. A “detail” contextualizes the logo giving it a specific meaning and hardly misunderstood.

The “O” becomes the stylization of a coffee bean, an inflated graphic game with a great visual impact.

23 aprile 2016